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This is the manual you have always wanted to consult. Have a look at the table of contents to whet your appetite:
Fundraising, putting on an event, writing proposals, talking to lenders and donors, media/public relations, press release, letters to the editor, bringing television to your event, getting an interview in the media, politicking the politicians, community organizing, starting a small group, creating coalitions, educating the community, and much more.